Advert Metrics is a reputable marketing agency. We assist clients in the UK and across the world in establishing a digital presence, improving their online visibility and growing their business. We are specialists in providing online marketing strategies tailored and relevant to your business needs.
In this article, we will explore the benefits of search engine marketing for your business and how it can promote your business or product on Google search, allowing you to achieve your business goals.
What is Search Engine Marketing
For businesses that want to connect with their target market, acquire new customers, improve sales and lower ad costs, search engine marketing can be a very powerful promotional strategy.
Search engine marketing, or “SEM”, is a broad term that is used to describe the method of improving a website’s visibility on search engine pages using paid advertising.
The most popular and widely used tool for paid search is Google Ads.
However, you shouldn’t ignore Bing or Yahoo. They can be worth it.
What Are The Benefits Of SEM For your Business?
Let’s explore them
SEM is a faster way to boost brand awareness in Search Engine
For businesses seeking quick results, search engine optimization (SEO) and organic social media promotion may not be ideal because they are time-consuming. According to experts, a new site may not get a good spot on the ranking until 3 to 6 months.
Using these methods, your ability to get the right results largely depends on the tactics you will use and the competitiveness of your niche.
On the other hand, SEM can get you ranked at the top of the search engine result page instantly.
Businesses that do not have recognition or visibility can use SEM to quickly garner attention, boost traffic and widen their reach.
If you set up the necessary frameworks, you can immediately convert this traffic or visibility into paying customers. This will grow your sales and revenue.
With a good ad copy and marketing strategy, you will experience faster sales after implementing SEM. You don’t have to wait for long.
It’s incredibly hassle-free and simple to set up an ad. However, to get an optimum return on investment for your SEM will need maintenance.
It is scalable
Search engine marketing is known for its budget-friendliness and scalability. It is simple to start small. Test if it’s for you. Check if it’s effective. If you are on a shoestring budget, it is affordable enough.
As your revenue rises because of SEM, you can add more ads and remove those that aren’t giving you the right results.
There’s also room to tweak your campaign. And grow your daily ad spend.
On Google Ads and other Pay-Per-Click platforms, you can fix a daily budget of as little as 10 US$ as a beginner. So, you’re never caught unaware by an exorbitant advertising bill.
Get the attention of prospective customers in the right place and time
Today, roughly 66% of the world’s population can access the internet. For the vast majority of them, their browsing activities begin with search engine pages.
Search engines have emerged as the biggest source of the traffic to websites.
Regardless of your service and the nature of your business or product, the best way to reach your prospective customers is online.
The key to connecting with your prospective customers is search visibility. Furthermore, it is beneficial when growing your site traffic and acquiring new customers.
The primary function of search engines is to help users find information. Thus, being a source of information helps develop a lasting relationship with them.
Even if a visit to your site does not lead to an immediate purchase, it creates a touchpoint that kickstarts the user’s journey to becoming a potential customer.
It boosts brand recognition.
To acquire a new customer, it may take a lot more than just visiting your site and making a purchase.
In some cases, they will have to go through a purchase or sales funnel, which might take a few days or even weeks.
To accelerate the process of conversion, you will have to persistently and constantly showcase your brand to the prospect.
According to experts, for a successful conversion to take place, it may require up to 7-13 touch points (interaction with the business).
This implies that each time they encounter your business on search engine pages, social media, inboxes or websites, your brand recognition with them increases.
Recognition will evolve into familiarity. People pay more attention to familiar brands than to unfamiliar ones.
The majority of consumers would prefer to spend a little more on a well-known brand than on an unknown one.
What is SEM, if not, an effective strategy to raise brand awareness where 93% of people begin their browsing activities?
Search Engine Marketing is a type of ad that targets search engine users. It is popular on Google, Bing and Yahoo.
It is a powerful strategy to attract prospective customers and drive traffic to your website.
One benefit of SEM is its scalability. Thus, it is ideal for businesses with a low marketing budget. As your business grows, you can increase your spending.
However, it is advisable to set a solid objective and budget when starting SEM, or else you risk spending excessively.
If you don’t maintain a high-quality score, you will end up paying more.
Want to make the best use of the marketing money budgeted for your small business?
Advert Metrics can help you build and manage an effective SEM campaign to meet your business goals. Contact us now.