To become successful as a small business, you need to implement the right kind of marketing idea.
These ideas are central to your business growth and objectives because they assist you in targeting the right audience, showcasing relevant content to them and opening up better opportunities for sale.
Thus, let’s analyze the 7 best marketing ideas for every small business as they will improve your traffic and help you acquire more customers.
Let’s dive in!
Top 7 Strategies for Marketing Small Businesses
Facebook advertising
As of 2022, Facebook has over 1.5 billion daily active users. This means you can easily promote your business on the platform, identify your target audience and display ads to them.
Facebook is key to attaining the goal for your business. There are a wide variety of campaign objectives. Thus, you can select any depending on your objective and set objectives.
Facebook ads are effective at growing brand engagement and awareness, brand exposure, driving sales to your website, lead contact completion and everything else.
With the right budget, you can power up your ads on Facebook to boost your traffic and acquire new customers.
Google Advertising
It is estimated that roughly 2 trillion searches occur on Google every year. It shows that web users go to Google whenever they want information.
Whenever a person searches for something that has strong relevance to your service or product, it’s great if your business appears in a highly visible position on the search engine result page. An effective and fast way to do this is through pay-per-click ads. This involves paying Google to rank high in prime position for specific search queries.
This is also a good way to ensure that your website gets high visibility for high-intent buyer keywords or search terms. For instance, if you run a law firm, and someone searches “law firm near me”, you would want your website to appear at the top of the search engine result and get the majority of the clicks.
Google ads, or pay-per-click ads, can assist you in achieving that quicker than other strategies.
Read: How Search Engine Marketing Helps Your Business
Set up a drip email campaign.
You will experience the effectiveness of email marketing when you create marketing automation, popularly referred to as drip campaigns.
A drip campaign lets you compose the emails you wish to send, and then the email marketing tool automatically delivers them to prospective customers when they take a specific action.
For instance, if a customer buys an item on your site, they need to instantly get a confirmation email.
However, you don’t have to sign in and manually send an email each time a customer purchases an item.
You only need to set it up once, and your software will take care of it going forward.
You can also automate marketing emails in addition to logistic-related emails.
For instance, you can set up a series of instructions that says once a customer accesses this email, send this specific email. You can also automate your follow-ups.
It’s important that you properly segment your audience and tailor your email to your customers.
SMS marketing
SMS marketing shares certain similarities with email marketing. The major difference is that your messages are sent and received through text messages rather than email.
It’s not strange today for businesses to request customers’ email addresses and mobile numbers on their site popups.
Sometimes, a lead magnet (a discount coupon or free shipping) is used to encourage customers to provide their phone numbers.
SMS marketing is very popular in the eCommerce industry. Studies have shown that over 60% of customers prefer businesses to reach out to them via SMS.
Online stores can send SMSs to remind customers about their abandoned carts.
People tend to read their text messages more frequently than their email inboxes; thus, you can employ similar strategies for SMS and email marketing.
But ensure your SMS marketing strategy is simple and succinct enough.
Try influencer marketing for better visibility and faster sales
Influencers are popular social media personalities with a large following or fan base.
With influencer marketing, you can partner with influencers to endorse and market your brand to their followers.
However, ensure you team up with an influencer with followers matching your customer base.
Influencer marketing is a smart technique that can assist you in growing your brand visibility and sales.
Use Free Lead Magnet
One of the easiest ways to get your site visitor’s contact details is by using a lead magnet.
A lead magnet is a free item or freebie you offer to your audience in return for their email address, phone number, name or any other data you need.
A popular example of a lead magnet is the discount coupon. You can use an effective popup tool to give away 15% off in return for names and email addresses.
However, there are other types of lead magnets. This includes free pdfs, infographics, free delivery, shipping, guides, coupons, etc.
Make sure the lead magnet you display is valuable to your audience and has some relevance to your business.
Search engine optimization
SEO or search engine optimization aims to boost the quality and quantity of traffic and earn a high spot on search engine result pages through an organic, unpaid process.
We initially explored pay-per-click marketing and explained that it is the fastest way to boost your brand search visibility by appearing at the top position in search engine results.
SEO is a time-consuming process, but it’s organic, free (unpaid) and long-lasting.
With pay-per-click marketing, your site stops displaying when your ad budget is exhausted. However, the benefits accrued from SEO strategies are much more enduring. You get to rank for months or even years.
You need to consider many factors when optimizing your website for SEO.
Your website must not only be appealing to customers, but you must comply with Google SEO guidelines.
When a user types in a search query on Google search, Google has to rank websites in the order of relevance to that query.
For this reason, Google has to crawl your website to do its job.
Some SEO strategies include proper internal linking, obtaining quality backlinks, fixing broken links, and ensuring your site is technically in good condition.
However, the best way to improve your site visibility and rank highly on SERPS is to ensure your content is relevant, high-quality and authoritative.